UPDATE July 3, 2020: Due to the pandemic our canvassing strategy is paused. We've begun a letter writing campaign to this same slice of forgetful Democratic voters, though.
At the end of 2018 we analyzed our results and found that across two different Congressional districts and regardless of urban, suburban, or rural geography, our program raised voting rates. You can read about our results here or in this video.
In short, we confirmed that getting voters to pledge to vote by signing a postcard which was then returned to them before the election had a significant and positive impact on voting rates when compared to the same kinds of voters who didn't participate in our program. During 2018 we honed our canvassing model and script and perfected our tools while also identifying the unsustainable portions of our project. We committed to changing these features, which included:
- Leader burnout (we had to spread the workload over more volunteers);
- Time-consuming nature of finding canvassing sites;
- Time invested in running our own voter database;
- Election compliance paperwork; and
- Inability to coordinate with local political parties and candidates.
This last point was fundamental, as we were competing with the local party committees for volunteers to do what was essentially a core function of the party infrastructure. While we were enjoying significant loyalty and success, an adversarial relationship was not going to be sustainable. We decided instead to find a way to partner instead of compete. You can read the outline of how we envisioned this project being executed in partnership with local party committees here.