Our Strategy

Activating midterm-skipping Democrats

In districts where the number of Democrats who skip the midterms is close to or greater than the margin of win, we run a program to activate registered Democrats who skip the midterms with a clever Get Out The Vote campaign.  

Canvassing -- talking one-on-one with voters -- is the very best way to motivate a voter to get to the polls or fill out their vote-by-mail ballot. It's easy; it's even fun to connect and have a meaningful conversation with a fellow Democrat.

Our voter universe

We canvass registered Democrats who were registered to vote before Oct 15, 2014 and skipped the Nov 2014 election but then DID vote in the Nov. 2016 election. We canvass both vote by mail (VBM) and poll voters. We do not canvass No Party Preference Voters, Republicans that model as Democrats, or anyone not registered with the Democratic party.

Learn how this program works.

Learn about our outcomes as measured in the June 2018 primary.

To see how things stand at this point in the project, read here.

We are currently running this program in: